Privacy Policy Introduction
With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as „data“) that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as „Online Offer“).
The terms used are not gender-specific. Status: 15 January 2023
Content overview
– Introduction
– Responsible party
– Overview of processing operations
– Relevant legal basis
– Security measures
– Transfer of personal data
– Data processing in third countries
– Deletion of data
– Use of cookies
– Business services
– Provision of the online offer and web hosting
– Contact and enquiry management
– online marketing
– Presence in social networks (social media)
– Plugins and embedded functions and content
– Amendment and updating of the data protection declaration
– Rights of data subjects
– Definitions of terms
Person responsible
PEP ökotec Consult GmbH Hildastr. 10
69469 Weinheim
E-mail address:
info@pep-oekotec.de
Overview of processing
The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
– Inventory data.
– Payment data.
– Contact data.
– Content data.
– Contract data.
– Usage data.
– Meta/communication data.
Categories of data subjects
– Interested parties.
– Communication partners.
– Users.
– Business and contractual partners.
Purposes of processing
– Provision of contractual services and customer service.
– Contact requests and communication.
– Security measures.
– Reach measurement.
– Tracking.
– Office and organisational procedures.
– Conversion measurement.
– Managing and responding to enquiries.
– Feedback.
– Marketing.
– Profiles with user-related information.
– Provision of our online services and user experience.
– Information technology infrastructure.
Relevant legal basis
Below you will find an overview of the legal basis of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the data protection declaration.
– Consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO) – The data subject has given his/her consent to the processing of personal data relating to him/her for a specific purpose or purposes.
– Performance of a contract and pre-contractual enquiries (Art. 6(1)(1)(b) DSGVO) – Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures carried out at the data subject’s request.
– Legal obligation (Art. 6(1)(c) DSGVO) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
– Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO) – Processing is necessary for the purposes of the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, the processing for other purposes and the transmission and automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
We take appropriate technical and organisational measures in accordance with the law, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the level of threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, assurance of availability of and segregation of the data. We also have procedures in place to ensure the exercise of data subjects‘ rights, the deletion of data and responses to data compromise. Furthermore, we already take the protection of personal data into account in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
TLS encryption (https): In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognise such encrypted connections by the prefix https:// in the address line of your browser.
Transmission of personal data
In the course of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organisational units or persons or that it is disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.
Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements.
Subject to express consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognised level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data- protection_en).
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose for processing this data has ceased to apply or it is not required for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.
As part of our data protection notice, we may provide users with further information on the deletion as well as the retention of data specific to the processing operation in question.
Use of cookies
Cookies are small text files or other storage devices that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the contents called up or the functions used in an online offer. Cookies can further be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows.
Notes on consent: We use cookies in accordance with legal requirements. We therefore obtain prior consent from users, except where this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide a telemedia service (i.e. our online offer) expressly requested by the user. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.
Notes on legal bases under data protection law: The legal basis under data protection law on which we process users‘ personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the
processed using cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and improvement of its usability) or, if this is done in the context of the performance of our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. The purposes for which the cookies are processed by us are explained in the course of this privacy policy or as part of our consent and processing procedures.
Storage duration: With regard to the storage duration, the following types of cookies are distinguished:
– Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
– Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that they can be stored for up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection to processing in accordance with the legal requirements in Art. 21 DSGVO. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (although this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https:// www.youronlinechoices.com/.
Further information on processing operations, procedures and services:
– Processing of cookie data based on consent: We use a cookie consent management procedure, in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure, can be obtained and managed and revoked by users. The declaration of consent is stored so that it does not have to be repeated and the consent can be proven in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.
Business services
We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as „contractual partners“) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer enquiries.
We process this data in order to fulfil our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other service disruptions. Furthermore, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organisation. Furthermore, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations. Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special labelling (e.g. colours) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of legal warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal archiving reasons. The statutory retention period for documents relevant under tax law as well as for commercial books, inventories, opening balances, annual financial statements, the work instructions required to understand these documents and other organisational documents and accounting vouchers is ten years and for received commercial and business letters and reproductions of sent commercial and business letters six years. The period shall begin at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual accounts or the management report was drawn up, the commercial or business letter was received or sent or the accounting document was created, furthermore the recording was made or the other documents were created.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.
– Types of data processed: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); contract data (e.g. subject matter of contract, term, customer category).
– Data subjects: Interested parties; business and contractual partners.
– Purposes of processing: provision of contractual services and customer service;
Contact requests and communication; Office and organisational procedures; Administration and
responding to enquiries.
– Legal basis: Contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit.
b) DSGVO); Legal obligation (Art. 6 para. 1 p. 1 lit. c) DSGVO); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
Further notes on processing operations, procedures and services:
– Agency services: We process our clients‘ data as part of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal basis: contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).
Provision of the offer
We process users‘ data in order to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or terminal device.
– Types of data processed: Usage data (e.g. web pages visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
– Data subjects: Users (e.g. website visitors, users of online services).
– Purposes of the processing: provision of our online offer and
user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).); security measures; provision of contractual services and customer service.
Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
Further information on processing processes, procedures and services:
– Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called „web hoster“); legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
– Collection of access data and log files: Access to our online offer is logged in the form of so-called „server log files“. The server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks) and to ensure the utilisation of the servers and their stability; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further storage is necessary for evidentiary purposes is exempt from deletion until the final clarification of the respective incident.
STRATO: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); service provider: STRATO AG, Pascalstraße 10,10587 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.strato.de; Privacy policy: https://www.strato.de/datenschutz; Order processing contract: Provided by the service provider.
– 1&1 IONOS: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://www.ionos.de; Privacy policy: https://www.ionos.de/ terms-gtc/terms-privacy; Order processing contract: https://www.ionos.de/hilfe/ datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/ auftragsverarbeitung/.
– WIX: Provider is Wix.com Ltd, 40 Namal Tel Aviv St, Tel Aviv 6350671, Israel (hereinafter „WIX“). WIX is a tool for creating and hosting websites. When you visit our website, WIX is used to analyse user behaviour, visitor sources, the region of website visitors and visitor numbers. WIX stores cookies on your browser that are necessary for the presentation of the website and to ensure security (necessary cookies). The data collected via WIX may be stored on various servers worldwide. The WIX servers are located in the USA, among other places. Details can be found in the data protection declaration of WIX: https://de.wix.com/about/privacy. According to WIX, data transfer to the USA and other third countries is based on the standard contractual clauses of the EU Commission or comparable guarantees according to Art. 46 DSGVO. Details can be found here: https:// de.wix.com/about/privacy-dpa-users. The use of WIX is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time. Order processing: We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.
Amazon Web Services: Amazon Web Services, Inc, 410 Terry Avenue North, Seattle. We use Amazon Web Services to store your data and keep it accessible to us. All data you provide to us is encrypted by us and stored on Amazon servers within the EU. This includes your contact data (name, email, billing address, delivery address, phone number), as well as your contact data that you store in the Conact app. The legal basis for the processing is Art. 6 para. 1 p. 1 lit. f DSGVO. We have a legitimate interest in maintaining a modern and cost-effective hosting environment.
Mircrosoft AppCenter: Microsoft Ireland Operations Limited, Attn: Data Protection Officer, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. We collect usage behaviour data to improve our services. Transmitted data includes device characteristics, time, status of the service and IP address. Legal basis is consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).
– Rudderstack: RudderStack 96 S. Park Street San Francisco 94107. In order to improve our services, we collect data on usage behaviour. Transmitted data includes device characteristics, time, status of the service and IP address. Legal basis is consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).
– Instabug: Instabug, Inc. 230 California Street San Francisco, CA 94111 United States. In order to improve our services, we offer users the opportunity to provide feedback. For this purpose, we collect data on brief previous usage behaviour in this step.
Transmitted data includes device properties, time, status of the service and IP address. The legal basis is consent (Art. 6 para. 1 p. 1 lit. a) DSGVO).
Contact and enquiry management
When contacting us (e.g. via contact form, email, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary to answer the contact requests and any requested measures.
– Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
– Data subjects: Communication partners.
– Purposes of processing: contact requests and communication; administration and
Responding to enquiries; Feedback (e.g. collecting feedback via online form);
Provision of our online offer and user-friendliness.
– Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO);
Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO).
Further guidance on processing operations, procedures and services:
– Contact form: If users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context to process the communicated request; legal basis: contract performance and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b) DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
– Typeform: We use Typeform for questionnaires and forms. The provider is Typeform S.L., 163 Carrer de Bac de Roda, Barcelona, Spain. The provider processes content data (e.g. entries in online forms) and meta/communication data (e.g. device information, IP addresses) in the USA. The legal basis of the processing is Art. 6 para. 1 p. 1 lit. f DSGVO. We have a legitimate interest in retrieving information from customers and others in a simple and appealing way. The legal basis for the transfer to a country outside the EEA is standard contractual clauses. The security of the data transferred to the third country (i.e. a country outside the EEA) is guaranteed by standard data protection clauses adopted in accordance with the review procedure under Article 93(2) of the GDPR (Article 46(2)(c) of the GDPR), which we have agreed with the provider. The data will be deleted when the purpose of its collection has ceased to apply and there is no obligation to retain it. Further information is available in the provider’s privacy policy at https:// admin.typeform.com/to/dwk6gt.
Online marketing
We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and other content (collectively, „Content“) based on users‘ potential interests and measuring its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called „cookie“) or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical data, such as the user’s name, address and telephone number.
This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored within the framework of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be read on other websites that use the same online marketing procedure and analysed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, clear data may be associated with the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedures we use and the network links the users‘ profiles with the aforementioned data. We ask you to note that users may enter into additional agreements with the providers, e.g. by giving their consent as part of the registration process.
In principle, we only receive access to summarised information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.
– Types of data processed: Usage data (e.g. web pages visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
– Data subjects: Users (e.g. website visitors, users of online services).
– Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning
returning visitors); tracking (e.g. interest/behavioural profiling, use of cookies); marketing; profiling with user-related information (creating user profiles); conversion measurement (measuring the effectiveness of marketing measures).
– Security measures: IP masking (pseudonymisation of the IP address).
– Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO); Legitimate interests.
(Art. 6 para. 1 p. 1 lit. f) DSGVO).
– Possibility of objection (opt-out): We refer to the data protection notices of the
We refer to the data protection notices of the respective providers and the options for objection given to the providers (so-called „opt-out“). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective regions: a) Europe: https://
www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA:
https://www.aboutads.info/choices. d) Cross-territory: https://optout.aboutads.info.
Further information on processing, procedures and services:
– Google Ads and conversion measurement: online marketing practices for the purpose of placing content and ads within the service provider’s advertising network (e.g. in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https:// marketingplatform.google.com; Privacy policy: https://policies.google.com/ privacy; Further information: Types of processing as well as data processed: https://privacy.google.com/businesses/adsservices; Data processing conditions between data controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
Facebook Ads and conversion measurement: We use the remarketing function „Custom Audiences“ of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; „Facebook“) on our website. This allows visits to our website to be recorded by Facebook, assigned to the user account and used to display interest-based advertising to the user on Facebook. We have integrated a program code from Facebook on our website (so-called „Remarketing Tag“). This establishes a direct connection between the end device and Facebook computers when our websites are visited. This transmits to the Facebook server which of our pages the user has visited and, if applicable, which actions the user has performed on our site (e.g. registration as a new user). Facebook can assign this information to the user account at Facebook or to a pseudonym and thus determine potential interests. This can also be done across several end devices and visited websites. When the user visits the Facebook pages, personalised, interest-related advertisements are displayed there. You can find more information on how Facebook handles data and ways to protect your privacy at https://www.facebook.com/ about/privacy/. You can also disable the „Custom Audiences“ remarketing feature in the Ad Settings section at https://www.facebook.com/ads/ preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this. If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/. The data is processed on the legal basis of our legitimate interests in accordance with Art. 6 para. 1 p. 1 f DSGVO in displaying interest-based advertising on Facebook and measuring the effectiveness of our ads there.
– Google Tag Manager: The Google Tag Manager is used to manage the JavaScript plug-ins used by the technology service providers, their cookies and the distribution of information. However, this does not collect any personal data, but merely serves as a central instrument for the integration of JavaScript code. Based on your selection in the cookie management tool, Google Tag Manager controls or prevents the triggering of other tags that may collect data, but which are not accessed by the Tag Manager.
– Google Analytics: We use the „Google Analytics“ and „Universal Analytics“ services of
Analytics“ service from Google to record how users use our platform on a pseudonymous basis in order to create anonymised evaluations and to design our platform in line with requirements. By means of Google Analytics, we record when the user calls up which pages of our website, the rough location as well as data on the end device used (e.g. device type, operating system or screen resolution). This data is processed pseudonymously, i.e. used in such a way that the data is not linked to information that directly identifies the user (e.g. name, email address). As part of Google Analytics, we also use Google Optimize, which can be used to analyse and compare the behaviour of users on different versions of our website. This allows us to improve the user-friendliness and efficiency of our website. Google Analytics uses cookies for this purpose, which are stored on the end device and enable an analysis of the use of the website. The information generated by the cookie about the use of our website is usually transmitted to a Google server in the USA and stored there. The cookie has a lifespan of 14 months. IP anonymisation has been activated on our website so that the IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the browser as part of Google Analytics will not be merged with other Google data. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and, where applicable, providing other services relating to website activity and internet usage to us as website operators. We also use Universal Analytics. This allows us to obtain information about the use of our platform on different devices, i.e. across devices (e.g. aggregate usage on a smartphone and laptop). By means of cookie technology, we use a pseudonymised user ID that does not contain any personal data and does not transmit such data to Google. The data generated within the scope of Google Analytics and Universal Analytics are deleted after 14 months. The processing of the data is based on our legitimate interests according to Art. 6 para. 1 p. 1 f DSGVO. Our interest is to be able to evaluate how our website is used in order to adapt and optimise our website based on the results. You can object to the collection and use of data within the scope of Google Analytics and Universal Analytics by downloading and installing this browser plugin.
plugin: https://tools.google.com/dlpage/gaoptout?hl=de or revoke your consent by setting the Analysis Cookies switch to „off“.
„off“. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
– Hotjar: We use Hotjar, an analysis software of Hotjar Ltd („Hotjar“) (http:// www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe) to analyse your usage behaviour in a pseudonymised way. Using Hotjar, we record the usage behaviour of our visitors (usage data), e.g. when which page was accessed, how users behave on individual pages (e.g. mouse and scroll movements, form usage) and how they move through the website (e.g. web pages accessed, click paths), as well as details of the end device (e.g. device type, screen size, browser used, preferred language) and the location (country only). The IP address of the device is only stored in anonymised form. Hotjar uses cookies and other technologies to collect this information. Cookies have a lifespan of 365 days, you can find details about cookies at https://help.hotjar.com/hc/en-us/ articles/115011789248-Hotjar-Cookies. Based on device-specific information (e.g.
screen size, fonts installed), we create a device-specific identifier (a technical fingerprint) to recognise a device across multiple visits. We use the usage data to analyse the usage behaviour of our website (reports) and thus ultimately to design our website according to requirements. For example, we can see which content and areas receive particular attention and whether there are problems or stumbling blocks when filling out forms. Hotjar stores the aforementioned usage data in a pseudonymised user profile. The information is neither used by Hotjar nor by us to identify individual users nor is it combined with other data about individual users. You can find further information in Hotjar’s data protection declaration at
at https://www.hotjar.com/legal/policies/privacy. The usage data is deleted after 365 days. You can object to the setting of the tracking cookie by Hotjar and the collection of usage data by clicking on the following link (to the Hotjar page): https://www.hotjar.com/legal/compliance/opt-out. The data is processed on the legal basis of our legitimate interests pursuant to Art. 6 para. 1 p. 1 lit f. DSGVO (balancing of interests). Our interest is to better understand the use of our website and to design the website according to our needs.
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, it could make it more difficult to enforce the rights of the users.
Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behaviour and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users‘ computers, in which the usage behaviour and the interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
In the case of information requests and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users‘ data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
– Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. web pages visited, interest in content, access times); meta-data (e.g. data on the use of the website).
content, access times); meta/communication data (e.g. device information, IP addresses).
Addresses).
– Data subjects: Users (e.g. website visitors, users of online services).
– Purposes of processing: contact requests and communication; feedback (e.g.
collecting feedback via online form); marketing.
– Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
Further information on processing processes, procedures and services:
Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.
Plugins and embedded functions and content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as „content“).
The integration always requires that the third-party providers of this content process the IP address of the user, as without the IP address they would not be able to send the content to their browser. The IP address is thus required for the presentation of this content or function. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.
– Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
– Data subjects: Users (e.g. website visitors, users of online services).
– Purposes of processing: provision of our online offer and
user-friendliness.
– Legal grounds: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
Further information on processing processes, procedures and services:
Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offer; service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO).
– Google Fonts (obtained from the Google server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform presentation and consideration of possible restrictions under licensing law. The provider of the fonts is informed of the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data
(language settings, screen resolution, operating system, hardware used) are transmitted which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the provider of the fonts in the USA – When visiting our online offer, users‘ browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent describing the browser and operating system versions of the website visitors, as well as the referring URL (i.e., the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analysed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wishes to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must customise the font that is generated for the particular browser type. The User Agent is logged primarily for debugging purposes and is used to generate aggregate usage statistics that measure the popularity of font families. These aggregate usage statistics are published on the Google Fonts Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregate report on the top integrations based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) DSGVO); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/ privacy; Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
Amendment and updating of the data protection declaration
We ask you to regularly inform yourself about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organisations in this data protection declaration, please note that the addresses may change over time and please check the information before contacting us.
Rights of the data subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:
– Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art.
This also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
– Right to withdraw consent: You have the right to revoke any consent given at any time.
– Right to information: You have the right to request confirmation as to whether data in question is being processed and to information about this data as well as further information and a copy of the data in accordance with the legal requirements.
– Right to rectification: You have the right, in accordance with the law, to request that data concerning you be completed or that inaccurate data concerning you be rectified.
– Right to erasure and restriction of processing: You have the right, in accordance with the law, to request that data concerning you be erased without delay or, alternatively, to request restriction of the processing of the data in accordance with the law.
– Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format, or to request that it be transferred to another controller, in accordance with the law.
Complaint to supervisory authority: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you usually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
Definitions of terms
This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined primarily in Art. 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.
– Conversion measurement: Conversion measurement (also referred to as „visit action evaluation“) is a procedure with which the effectiveness of marketing measures can be determined. This is usually done by storing a cookie on users‘ devices within the websites where the marketing activity takes place and then retrieving it again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.
– Personal data: „Personal data“ means any information relating to an identified or identifiable natural person (hereinafter „data subject“); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to his or her physical, mental, physiological or psychological characteristics,
physiological, genetic, mental, economic, cultural or social identity of that natural person.
identity of that natural person.
– Profiles with user-related information: The processing of „profiles with
user-related information“, or „profiles“ for short, includes any type of automated processing of personal data that consists of using such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
– Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include visitors‘ behaviour or interests in certain information, such as website content. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.
– Tracking: We speak of „tracking“ when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
– Controller: „Controller“ is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
– Processing: „Processing“ means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and encompasses virtually any handling of data, be it collection, analysis, storage, transmission or erasure.